Headline copy---12 examples from a pro.

As with most types of advertising, the headline has to grab ‘em.  Here are some example headlines you could use if you were selling light bulbs.  They can be adapted to almost any type of product and give you an idea of how to sell the features of your product in the headline.

Ø      News.  “New Light Bulbs Last 30% Longer.”

Ø      Featured Benefit.  “Save up to 30% on lighting costs.”

Ø      Boastful.  “Tests show ABC Bulbs last longest.”

Ø      Command.  “Try the light bulb preferred by Fortune 500 firms.”

Ø      Emotional.  “Will your lights work when your family needs them most?”

Ø      Trick.  “Thomas Edison wouldn’t believe it.”

Ø      Curiosity.  “How often do you change?”

Ø      Slogan.  “ABC Bulbs put you in a good light.”

Ø      Offer.  “Try ABC light bulbs free for 30 days.”

Ø      Information.  “Most people spend more money than they need to to light their homes.”

Ø      Testimonial.  “How I cut my lighting costs by 30%.”

Ø      Prediction.  “Five years from now, all light bulbs will be made like ABC bulbs.”

- Jay Levinson