The Advantages of Direct Mail Over Other Advertising Media

Ø      You can measure results more accurately.

Ø      You can be as expansive or concise as you wish.

Ø      You can zero in on almost any target audience.

Ø      You can personalize your marketing.

Ø      You have unlimited opportunities for testing.

Ø      You can develop repeat sales to proven customers.

Ø      You can compete with, and even beat, the giants.

There are three key elements to consider when using direct mail: the list, the offer, and the package.  Of the three, the list is by far the more important.  Choosing the right list is the critical difference between success and failure in direct mail.