Five Ways to Use a Direct Mail Postcard Campaign

Ø      Announce a private sale to your best customers.

Ø      Announce the grand opening of a new store to your best customers.

Ø      Offer a secret sale discount or a special contest (“bring this card with you and you’ll be entered in our drawing…”)

Ø      Share a good review.

Ø      Announce a promotion or a new hire.

Tip: Don’t feel like you have to print up postcards from scratch.  How about sending a scenic shot of the Caribbean islands to announce your new travel service?